Alex and Harper enter an academic competition, but Alex wears "smarty pants" that give her all of the answers. At first it's great, but Alex soon realizes that her cheating doesn't allow Harper to shine. Meanwhile, Max tries to con everybody at school into buying his water bottles.
Justin falls for a new girl who is a werewolf and turns him into one, too; Max starts a dog-walking business with a new friend.
Justin and Max steal Alex's diary only to have it stolen again by Gigi, Alex's arch nemesis. In an attempt to recover the diary, the brothers accidentally place Gigi inside the book and into Alex's secret fairy-tale princess world.
Alex uses the restoration and upcoming race of Jerry's junky old car as an opportunity to develop her relationship with her "gear head" crush, Dean. Meanwhile, Max orders a mind-reading kit.
The kids fail at their group magic project, so Jerry devises a plan that will force them to work together. Now Alex must wrestle with sacrificing her first one-on-one date with Dean so that she and Justin can help Max's superhero, "Maximan," solve the crime and prove to Jerry that the siblings can work as a team.
Wiz Tech is forced to close, and the Russo's must take in Professor Crumbs and fellow student Ronald, who quickly develops a magical connection with Alex. Max teaches Professor Crumbs how to assimilate into the mortal world and Justin saves the day by finding the solution to reopen Wiz Tech.
After enrolling in Wiz Tech, Alex realizes her new crush, Ronald, has kidnapped her former crush, Dean. Max and Professor Crumbs join forces to become a dynamic duo, and Justin and Alex must team up to save Wiz Tech from falling into the hands of Ronald and his evil father.
Alex tries to avoid running into Harper at the annual Comic-Con type convention in order to protect her wizard secret but winds up revealing the truth after Harper takes a spin in Alex’s power laden Battle Diva costume. Meanwhile, Justin and Max work alongside Hugh Normous and the Emergency Wizards to make sure other wizards don’t perform any real magic.
Alex tries to save the taxi that she was born in. Meanwhile, Justin sets out to find his birthplace.
Alex gets Cupid to help her parents after an argument, but will Cupid cause more trouble than he solves? After being hit by Cupid's arrow, Justin falls in love with Harper.
When Mr. Stuffleby, a wizard guidance counselor, informs the kids that they must have a viable profession to fall back on in the event that they don't become wizards, Max chooses to become a street magician while Alex and Justin decide to form a band. They all test their skills by hosting a Waverly After Dark performance at the Sub Station.
Alex gets the lead as Tinkerbell in the school's production of Peter Pan but doesn't want the part. So when she enlists the help of a real fairy to sub in and play the part, it causes the production to get out of control and the play is not necessarily performed in the same way as the traditional Peter Pan fairytale!
Alex helps Harper care for a famous designer's gown during fashion week, but she accidentally ruins it. In order to repair the gown, she must use magic to fix things.
When Justin invents a helping hand, Alex wears it out by getting it to do her chores.
Max makes up a disease to get out of gym class. Meanwhile, Alex finds out her art teacher is a 16-year-old girl, and turns her back. This results in art, Alex's best subject, being canceled.
Alex helps Harper care for a famous designer's gown during fashion week, but she accidentally ruins it. In order to repair the gown, she must use magic to fix things.
After skipping class, the principal places Alex in a "happy helpers" club, however she soon finds out what truly makes the helpers happy. Max's attempt to impress a girl backfires.
Alex tries to help Hugh find his birth parent's after he finds out he is adopted. Meanwhile, Max's plan to get revenge on Alex backfires.
Justin decides to use magic to change the weather, but when Mother Nature finds out about it, she begins to cause weather trouble for Justin.
Alex uses a spell to switch brains with Harper, but she keeps on getting the spell wrong, including accidentally leaving Harper with no brain.
When Alex, Harper and Justin are accidentally transported into a silent movie, Justin and Harper begin to recognize a closer bond between them. Things heat up at the restaurant when Theresa and Jerry begin arguing about who has the more difficult job. To determine who's right, the two switch places.
Alex and Justin bond with Max's new tutor and scheme to get her a permanent job with the family, but the plan involves Max failing a test. In the end they relize that Max's tutor is just an elf that's why they have been bonding with her.
Alex is selected to paint the school's mural, which she is very excited about. However, after using magic to make the mural, she ends up messing up her own artistic ideas.
Alex tries to outdo Justin by giving their dad Merlin's hat, which grants unlimited wishes for his birthday. When she thinks Jerry's wishes are too simple, she takes matters into her own hands, but is unprepared for the consequences, including a visit from an alien spaceship.
Justin wins an essay contest that allows him to go on the SS Tipton and meet London Tipton. Alex soon becomes friends with Bailey Pickett, and uses magic to bring Harper on-board. Max and Zack Martin compete against each other in many crazy challenges. The crossover continues on The Suite Life on Deck S01E21 Double-crossed (II) and Hannah Montana S03E20 Super(stitious) Girl (III).
When a vampire family opens a deli down the street, Justin falls for their daughter!
Justin's new vampire girlfriend Juliet gets the Russos to change their lifestyle by adding healthy foods and exercise. However Alex is concerned about Juliet's true intentions for Justin when she discovers that vampires like the taste of healthy blood.
After Dean moves away, Alex continues to date him by using magic to enter his dreams. When he pays her a surprise visit and the real date isn't as great as she had dreamt, she searches for a way to break up with him. Meanwhile Justin tells his vampire girlfriend Juliet that he is not allowed to go on her family camping trip.
Justin promises Juliet an unforgettable prom date. But when Alex organizes a zombie-themed anti-prom, things get out of hand when real zombies arrive. Meanwhile, Harper and Zeke go to the prom together.
Jerry and his siblings, Kelbo and Megan (Jerry revealed to the kids they have an aunt), need to retake the Wizard test that, in their teen years, determined who got to keep their powers. When Alex, Justin and Max see how competitive the contest gets, they realize the same test could eventually tear their family apart as well.
